1. Window Displays VM Part 4

2. Promotional Window Display Promotes the sale of the store’s products Most common

3. Institutional Window Display Promotes store image by focusing on: Employee achievements Store sponsorships Seasonal decorations Not product-oriented

4. Public Service Window Display Enhance store image by focusing on: Public causes Worthy ideas Community organizations

5. Display Design Balance – –Equal distribution of objects –Formal: identical on both sides (symmetrical) –Informal: not visually identical Every display must have:

6. Balance Formal or symmetrical Same “weight” on both sides

7. Balance Informal or asymmetrical “Weight” is heavier on one side of the window

8. Display Design Point of Emphasis – –Point of eye contact –Contrasting color –Contrasting shapes, size, textures –Highlighting with spotlight –Placement – something in foreground or background Every display must have:

9. Point of Emphasis Size – picture in background

10. Point of Emphasis Lighting – used to focus on the display items

11. Point of Emphasis Color – red contrasts with black and white

12. Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Every display must have:

13. Proportion Cylindrical Pyramid Progression of sizes Draws eye up Products displayed on each level

14. Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Every display must have:

15. Proportion

16. Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Every display must have:

17. Proportion XXX Repetition

18. Proportion XOXO Repetition

19. Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Radiation: emphasis in middle; all radiates from center (sun) Every display must have:

20. Proportion Radiation Lighting diffuses outward in rays

21. Display Design Rhythm line direction, eye movement Every display must have: Horizontal line

22. Rhythm Vertical

23. Display Design Harmony pleasing effect of combinations Every display must have:

24. Display Design Elements Balance Point of emphasis Proportion Rhythm Harmony

26. Window Displays VM Part 4