1. Travel Motivators
Travel and Tourism

2. What motivates you to travel?
Why do you travel?
What experiences are you trying to achieve/look forward to?
What do you expect to gain from travelling?
On your own, come up with a list of motivators for why you travel…
Once completed, share with a friend

3. Relaxation and Recreation
Enjoyment and relaxation at places involving the sun, beautiful scenery, warm oceans, skiing, golf
Getting away from the every day

4. Environment Enjoyment of wildlife and nature
Photo safaris, diving at coral reefs and ecotourism
Game reserves in Africa, national parks in and Canada and unique ecosystems in Antarctica

5. Adventure Offers the chance to experience challenge and adventure
Participation in something completely different
Usually involves strenuous physical activity such as rock climbing, ranching or trekking, 7 day white-water rafting trip

6. Cultural The chance to experience different cultures and languages
Sightseeing trips to historical sights
Drama, music, clothing and religious attractions
Educational trips

7. Business and Work
Business travel, conventions, conferences, trade shows
Meetings with business partners, suppliers and customers
Going on excursions with clients/partners to cultivate relationships (sweeten the deal)
Golfing, condo sharing,

8. Specialty Travel “Once-in-a-lifetime” types of travel
Travel to destinations specifically to party
Destinations include world sporting events such as Olympics, religious pilgrimages, health treatments in the U.S etc

9. Social and Family Visiting friends and relatives (VFR Tourism)
Often involves other types of motivation such as cultural and relaxation or recreation travel
Family reunions, picnics, going to a ball game (hopefully, not the blue jays)