1. Special characteristics of travel and tourism requiring a marketing response: managing demand

2. Generic characteristics distinguishing services from goods-1 GoodsServices Are manufacturedAre performed Made in premises not open to customers (separable) Performed on the producers’ premises with customer participation (inseparable)

3. Generic characteristics distinguishing services from goods-2 GoodsServices Purchase means right of ownership to use at will Purchase confers temporary right to use at a fixed time and place. Goods possess tangible form at the point of sale; can be inspected Services are intangible at the point of sale; often cannot be inspected Can be stocked, physicallyPerishable, cannot be stocked physically