1. New Venture Planning - 2013 Class #8 – October 24, 2013

2. Coming Attractions… Friday – meetings with David Auerbach Tuesday – Kristin Luck Entrepreneur, MarketerKristin Luck Thursday 10/31 10 minutes on your interviews – 2 min Q&A Nov 5-7: Teams meet with John Dimmer (EoC)

3. Market Types Key Questions: Is there an established market? How to segment? Cost, features, performance? What customer needs are not being met? What size do you need to be ‘legitimate’?

4. TAM/SAM/SOM TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product) SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target) SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)

5. Get, Keep, Grow