1. Veritas e-Trading Network Person-to-Person Fund-raising Global Awareness and Support The Social Media Campaign for

2. The Veritas Mission To become the biggest e-trading company serving the poor in the Philippines with the best prices for high quality goods and the most spectacular customer service, while maintaining the integrity of creation To become the biggest e-trading company serving the poor in the Philippines with the best prices for high quality goods and the most spectacular customer service, while maintaining the integrity of creation. Janssen & De Kievith Fotografie

3. Veritas e-Trading Network The Veritas e- Trading Network is a breakthrough social enterprise that connects poor communities in the Philippines with suppliers of food and basic merchandise. By organizing purchasers into computer-assisted cooperatives, Veritas taps the buying power of poor families. The Vicariate of Espiritu Santo Multi-Purpose Cooperative includes eight parishes in the Tondo area, one of the poorest sections of Manila, with the Smokey Mountain Parish of the Risen Christ as lead parish The Vicariate of Espiritu Santo Multi-Purpose Cooperative includes eight parishes in the Tondo area, one of the poorest sections of Manila, with the Smokey Mountain Parish of the Risen Christ as lead parish.

4. We begin at Smokey Mountain Results? Better food at better prices while creating jobs from farm to warehouse to table. We begin in Smokey Mountain, Manila, where the cooperative already is making a powerful difference for people who once made a living from scavenging a burning mountain of trash. Janssen & De Kievith Fotografie With success, we will repeat the model elsewhere in the Philippines and … beyond.

5. Veritas e-Trading Network By consolidating individual purchasers into cooperatives, Veritas gives poor families the buyer power needed to purchase commodities at low prices. Veritas pouch for powder detergent. Computer training of Order Takers in Smokey Mountain.

6. You can help! Become a member of the Veritas social media campaign Become a member of the Veritas social media campaign Make your contribution Make your contribution Form teams to support Veritas Form teams to support Veritas Spread the word! Integrate the Veritas social network with your sites (Facebook, Flickr …), raise funds and make new friends. Spread the word! Integrate the Veritas social network with your sites (Facebook, Flickr …), raise funds and make new friends. All online – no pledge forms, no mailing! All online – no pledge forms, no mailing!

7. The Social Media Campaign

8. How Social Media Works Online membership in Karma411 community Online membership in Karma411 community Clear, engaging Web presence and information Clear, engaging Web presence and information Online volunteer sign-up Online volunteer sign-up Online donation by credit card Online donation by credit card Funds paid to Veritas account Funds paid to Veritas account Karma411 handles transaction, accounting and tax records Karma411 handles transaction, accounting and tax records Open and transparent processes Open and transparent processes

9. Social Media Campaign Basics Web 2.0 campaigns are ethical and efficient ways of raising friends and funds. Web 2.0 campaigns are ethical and efficient ways of raising friends and funds. Small campaigns raise an average of $7,500. Small campaigns raise an average of $7,500. Friends become fundraisers. Friends become fundraisers. People contribute by making a donation and by inviting friends. People contribute by making a donation and by inviting friends. Average social network member has 164 friends. Average social network member has 164 friends. On average 30 percent of friends asked will donate. On average 30 percent of friends asked will donate. Market segmentation is key to success. Market segmentation is key to success. More than 85% of college students use FaceBook. More than 85% of college students use FaceBook.

10. Veritas Campaign Strategy Create awareness at the Veritas campaign site at Karma411. Create awareness at the Veritas campaign site at Karma411. Create personalized content, real stories, pictures, video and passions for the Veritas e-Trading cause. Create personalized content, real stories, pictures, video and passions for the Veritas e-Trading cause. Ask for support teams at Southern California communities of interest: Churches, community groups, Filipino schools and media. Ask for support teams at Southern California communities of interest: Churches, community groups, Filipino schools and media. Identify team leaders and set fund-raising goals Identify team leaders and set fund-raising goals.

19. Acknowledgments Smokey Mountain photos by Janssen & De Kievith Fotografie Smokey Mountain photos by Janssen & De Kievith Fotografie Web 2.0 slides by FundraisingInfo.com ePhilanthropy Veritas eTrading Network Inc. osullivanmedia