2. @jennybullough @angelajames

3. Introduction

4. Decisions

5.  Why Do Digital First  Who’s Going to Do It  Budget and Business Plan  Contracts  Accounting  Format  Retail  Marketing

6. Challenges and Roadblocks

7.  It’s tough to be first!  Getting buy-in › Company commitment to it as a real business (not a hobby or sideline)  Money › Expectations of immediate return  Perception of quality

8.  Thinking outside the box  Helping readers discover your product  Pricing – what price will the consumer accept (and expect)?  Royalties

9.  Scheduling systems  ISBNs – by product or by format?  Changing your workflow or creating a new one

10. Who’s Going to Do It?

11.  Editorial  Marketing  Social media / community / blogs  Production  Merchandising  Website  Affiliates  Who’s in charge?

12. Adapt, Adjust, Alter

13.  Product – think about it differently  Contracts  Royalties  Job descriptions  Marketing techniques  Consumer relationships  Deadlines

14.  Find your allies/advocates  Work within the existing system › Develop workarounds › But!  Develop and use your own systems & processes while you work to change the system to incorporate digital @jennybullough

15.  Production database/tracking systems  ISBNs  Metadata  Formatting

16.  Proofreading / QC workflow  Ensure that you are delivering a quality product to the end-consumer – the reader

17.  Author copies › How will you handle this digitally?  Author promotional support › How much and how soon?

18. Do it Yourself

19.  Take ownership of processes as soon as possible › Metadata, conversion, warehousing, distribution › Make it manually if necessary › work directly with partners  Take ownership of marketing  Educate › be an in-house evangelist › work your grassroots —start with authors

20.  Guerrilla marketing  Direct relationships with bloggers vs. going through PRDirect control of metadata › Adjust taxonomy on the fly to respond to market  Reflowable text = adaptable content › Repackage, chunk

21. Not Done Yet

22.  “not real books”  Quality  Getting to the reader  Innovating › Marketing › Business model – contracts › Keep business going while constantly looking to the future

23.  Industry data standards out of date  Adapting to a constantly changing market  Time and Energy

24. Advice

25.  Be in it for the long haul  Stay the course!  BUT don’t be afraid to admit something’s not working  Adapt, be agile  Never lose sight of the future!

27. @JennyBullough @AngelaJames Jenny_Bullough@Harlequin.ca Angela_James@CarinaPress.com