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Kindle Fire “The Amazon Tablet” Andrew del Mundo MIS 304 September 27 th, 2011
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Overview What is the Kindle Fire? How does it stack up against alternatives? What does the Kindle Fire mean to you?
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What is the Kindle Fire? Unreleased, announcement expected tomorrow (09/28/11) Tablet Specifications ◦ 7” touch screen ◦ Dual-core processer ◦ Runs Android 2.1 with Amazon user interface ◦ Will look somewhat like the RIM Blackberry Playbook Amazon App Store and Amazon Prime
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Comparison to Alternatives iPad 2 ◦ Lower price ◦ More portable Nook Color ◦ Better App Store ◦ Amazon Prime Better media integration
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What does this mean to the consumer? Not looking to compete with iPad or Nook Color Designed for media consumption Lower price points ◦ Sell at a loss ◦ Banking on strength of Amazon Kindle library and Amazon Prime Does more than the regular Kindle
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Questions?
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References http://www.zdnet.com/blog/perlow/the- android-alternative-amazons-kindle- tablet/18771?tag=content;feature-roto http://www.zdnet.com/blog/perlow/the- android-alternative-amazons-kindle- tablet/18771?tag=content;feature-roto http://www.zdnet.com/blog/mobile- news/kindle-tablet-is-coming-what-it-means- to-consumers/4675?tag=content;feature- roto http://www.zdnet.com/blog/mobile- news/kindle-tablet-is-coming-what-it-means- to-consumers/4675?tag=content;feature- roto http://www.zdnet.com/blog/btl/amazons- kindle-tablet-aimed-at-ipad-or-nook- color/58924?tag=content;feature-roto http://www.zdnet.com/blog/btl/amazons- kindle-tablet-aimed-at-ipad-or-nook- color/58924?tag=content;feature-roto http://www.barnesandnoble.com/nookcolor/i ndex.asp http://www.barnesandnoble.com/nookcolor/i ndex.asp
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