1. Using Engaging Networks with microsites

2. Clean Up Barclays What the campaign is about Targeting the CEO Using Tracked widgets on microsites Keeping it mobile friendly The broader campaign Results

3. What was the campaign about? “We get it. The old ways weren’t the right way to behave”

5. Targeting the CEO Creating a separate customer message Creating 8 subject lines

6. Tracking using widgets Using tracking to see what works – 9 sources over 2 actions. With 1 location.

7. Tracking using widgets cont… www.cleanupbarclays.co.uk www.cleanupbarclays.co.uk/?q=e21544

9. Keeping it mobile friendly

10. Social media

11. The broader campaign

12. Results so far 11,000+ emails sent to Antony Jenkins 300 tweets sent to @BarclaysOnline Barclays complaint form filled in Initial meetings held, others planned 15,800 unique visitors to the microsite in first 2 months Mobile = 17.8% of page views Tablet = 13.9% of page views

13. Questions? www.cleanupbarclays.co.uk #cleanupbarclays @ClaireDonner claire.donner@actionaid.org