1. Stephanie Gerding Brenda Hough Beyond the Survey: a practical approach to INTERVIEWS and FOCUS GROUPS November 17, 2015

3. Strategic Planning Evaluation Staff Input Needs Assessment Advocacy Problem Solving Brainstorming with experts Reaction and Use

4. Beyond the Survey: a practical approach to INTERVIEWS and FOCUS GROUPS “Why don’t you like surveys?”

5. Surveys

8. 25 people

9. the final question: “Share any additional thoughts or comments”

10. three multiple choice questions: 1.What are we doing that’s useful? 2.What are the barriers you encounter? 3.What additional support would help you?

12. Follow these steps for success: 1)Goal/Purpose 2)Collect 3)Analyze/Synthesize 4)Package and Deliver Follow these steps for success: 1)Goal/Purpose 2)Collect 3)Analyze/Synthesize 4)Package and Deliver

13. Follow these steps for success: 1)Goal/Purpose 2)Collect 3)Analyze/Synthesize 4)Package and Deliver Follow these steps for success: 1)Goal/Purpose 2)Collect 3)Analyze/Synthesize 4)Package and Deliver

14. qual itative vs quant itative research words numbers

15. qual itative vs quant itative research how many? how much? words numbers why? how do you feel about…? what do you think about…?

16. Which question is best answered by a qual itative research method? A. Which library programs were most popular last year? B. What types of library programs would the community like us to offer? C. How great is the interest in local history programming?

17. A. Which library programs were most popular last year? B. What types of library programs would the community like us to offer? C. How great is the interest in local history programming? Which question is best answered by a qual itative research method?

18. Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver

19. focus groups

20. 8 – 12 participants

21. focus groups 3 – 5 groups 8 – 12 participants

22. focus groups 3 – 5 groups 8 – 12 participants Organizational Needs Assessment Directors Staff > 10 years experience Staff < 10 years experience Advisory board

23. focus groups 3 – 5 groups 8 – 12 participants Organizational Needs Assessment Directors Staff > 10 years experience Staff < 10 years experience Advisory board

24. focus groups 3 – 5 groups 8 – 12 participants saturation

25. focus group moderator

26. focus group moderator skills and characteristics?

27. focus group moderator assistant moderator

28. focus group moderator assistant moderator questions

29. focus group moderator assistant moderator questions icebreaker

30. focus group moderator assistant moderator questions icebreaker open ended

31. focus group moderator assistant moderator questions icebreaker open ended short

32. focus group moderator assistant moderator questions icebreaker open ended short avoid bias

33. focus group moderator assistant moderator questions icebreaker open ended short avoid bias probing

34. focus group moderator assistant moderator questions icebreaker open ended short avoid bias probing follow-up

35. focus group moderator assistant moderator questions icebreaker open ended short avoid bias probing follow-up summarize

36. questions Seniors Focus Group: What are some issues facing you in this period of your life? Community Leader Interview: What services should the library offer? Student Focus Group: Do you know how to submit ILL requests through OCLC? School Principal Interview: What is the best time to offer programs for children?

38. focus group moderator assistant moderator questions debrief

39. focus group moderator assistant moderator questions debrief patterns and themes

40. interviews

41. phone face to face Skype

42. interviews interviewer skills and characteristics?

43. interviews interviewer

44. interviews interviewer questions debrief patterns and themes

45. interviews focus groups or ??

46. Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver

47. analyzing the data

50. Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver Follow these steps for success: 1)Goal/Purpose What will be done with this information? 2) Collect 3) Analyze/Synthesize 4) Package and Deliver

52. reporting the data Key findings Major themes “Quotes…” Recommendations

53. reporting the data Key findings Major themes “Quotes…” Recommendations Share it!

55. GRANTS ADAPT

56. what will you do NEXT ?

57. Stephanie Gerding Brenda Hough Thank You stephaniegerding@gmail.com bckhough@gmail.com

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