1. Mindscapes Interventions for Business Outlaws

2. © 2006 Instinct Domain Motivation: Develop a comprehensive OD model/language based on specific system patterns in the Creative Industries Research Modules: In-depth interviews based on Appreciative Inquiry approach Develop systemic business support interventions Vienna Interview Sample: 35 registered enterprises Design, Software, Advertising, Music, Architecture, Film, Photo Ranging from single entrepreneurs to businesses with 36 employees. All stages in the organisational life-cycle

3. © 2006 Instinct Domain “Let´s stop pretending we are a business” Founder and managing director of a leading product design firm

4. © 2006 Instinct Domain Differences that make a difference  Creation Legends  Construction of Identity  Value-Driven Tensions and Dilemmas

5. © 2006 Instinct Domain Conclusions  Speaking the language ≠ Accepting the values  Feeding Trojan Horses  Focus on predictability or sustainability?  Interventions for different typologies of creative businesses