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ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented by: Frank Mongioi and Jessica Horne EPA’s National Air Quality Conference March 17, 2010 Sponsored by: New York State Department of Transportation
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2 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Who is Clean Air NY? 16,000+ Individual Partners 10,000+ Facebook Fans 4,500 Employer Partners 150+ Community Groups 11 Colleges/Universities GOAL: 1% VMT reduction year-round
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3 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Advertising
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4 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Public Relations
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5 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Commit to Cleaner Air Week
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6 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Skating in Central Park
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7 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Clean Air NY’s Online Communities
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8 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Clean Air NY Results
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9 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Fresh, the Clean Air NY Cloud
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10 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Thank you! Frank Mongioi FMongioi@icfi.com 347.326.0916 Jessica Horne JHorne@icfi.com 917.435.8477 Share ICF’s Presentation with your colleagues: www.icfi.com/naqc2010 www.icfi.com/naqc2010
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