1. Standards Is a Global Business for the IEEE-SA Presented to IAS/PELS/IES at its meeting in Hamburg November 2004 Ingo Ruesch Region 8 Standards Coordinator

2. Contents l Brief Overview - IEEE Standards l Business Strategy l International Programs

3. Brief Overview A Century+ of Standards Activities l 1890 Established the Henry - a practical unit of inductance l 1898 First dedicated effort toward standardization of electrotechnology in the U.S. l 1912 Institute of Radio Engineers (IRE) formed its first standards committee l 1958 Joint Standards Committee of AIEE and IRE l 1963 Merger of AIEE and the IRE = IEEE l 1973 Establishment of IEEE Standards Board l 1998 IEEE Standards Association l 1999 IEEE Industry Standards and Technology Association l 2002 Year of Dual Logo agreement with IEC

4. Brief Overview IEEE Standards Association Governance and Process Organized for strategy, operations, and standards of high technical quality l Board of Governors l Policy and Finance l Standards Board l Manages Standards Process l Working Groups l Technical Work

5. Brief Overview Portfolio of Services

6. Brief Overview Select Customers and Members

7. Brief Overview IEEE Industry Standards and Technology Organization Founded in 1999 …. l To offer an environment for consortia-like programs l Market requirement: standards programs go way beyond publication l Industry continues to form consortia: too costly

8. Brief Overview IEEE Industry Standards and Technology Organization IEEE-SA Traditional Standards Technically Driven Full Consensus Focused on Openness and Due Process Formal Process IEEE-ISTO “Consortia-like Activities” Market Driven Limited Consensus Focused on Implementation & Market Penetration Customized Process IEEE-SA + IEEE-ISTO = Full Portfolio of Standards Products & Services

9. Brief Overview IEEE Industry Standards and Technology Organization Programs Formed: 1999-2001 (10 ) (+ 2 in 2002) 1999 (3)2001 (2)2000 (5)

10. Business Strategy Goals l Respond to perpetually changing industry requirements l market demand l for product development and deployment l GLOBALLY useable l Be first in today’s standards marketplace!

11. Business Strategy Membership Over 10000 l Strongest growth outside US l Region 9 current #1 in growth increase l 105 countries l Geoscience & Remote Sensing, Electron Devices, Microwave Theory & Techniques - current #1 in growth increase 40 members l ICT largest industry sector(s) l Power/Energy next l 11 countries - US #1, Canada, India Individual Corporate

12. Business Strategy = Globalization IEEE-SA Business Environment l International standardization l Partnerships with the ISO, IEC, and ITU l Industry-driven Multiple constituencies, i.e., members, volunteers, customers, other Standards Developing Organizations IEEE-SA & Globalization °Jan 2000 ~ Globalization becomes IEEE-SA strategic priority l Dec2000 Formation of IEEE Canada Standards Committee l Apr 2001 ~ IEEE-SA globalization strategy affirmed by Board of Governors l Sep 2001 ~ Business plan for global portal network (discussed later) completed l Dec 2001 ~ Delegation to Japan l 1Q-2002 ~ Global portal network launch l 2002 ~ Dual logo agreement l 2003 ~ Standards Europe portal l 2004 ~ Standards Africa portal

13. International Programs Goal Contribute to International Standardization, leveraging IEEE’s technical expertise, reputation, and global membership

14. International Programs/National Advocacy Mission - Members To advance interests of IEEE members in their standards activities - where they live and work! l Understand relationships that IEEE members in 150 countries have with national and international standards work l Explore opportunities to improve these relationships... and l Help respond to the challenges of today’s economic conditions

15. International Programs/National Strategy Goal To dialog with IEEE members in a given country in order to l Communicate the IEEE Standards Association’s International Programs strategy l Share and increase mutual knowledge l Articulate potential opportunities for that country in standardization matters

16. International Programs/National Advocacy Mission - Industry l To better understand industry needs l To offer solutions that positively influence the bottom line l Engaging industry through innovative programs l Corporate membership l IEEE-ISTO l Technical specifications

17. International Programs Going Forward: Broad Global Portal Network

18. And much more.... The future is today! Thank you!