1. MOMENTS THAT MATTER 2015 A STUDY INTO THE IMPORTANCE OF WELL-BEING FOR BRANDS

2. MAGAZINES HAVE A UNIQUE POSITION IN THE WIDER MEDIA MIX USING TIME INFORMATIONREWARDSHARING CONNECTING Source: Moments that Matter 2015

3. EACH MEDIA CHANNEL DELIVERS ON THESE DRIVERS PLEASURE PURPOSE Cinema | Radio | TV Magazines: Print/Digital Newsbrands |Social Media | General Web Source: Moments that Matter 2015

4. WELL-BEING IS A COMBINATION OF ‘PLEASURE’ & ‘PURPOSE’ 4 NOT PRINT PRINT PURPOSEPLEASURE REWARDINFORMATION 68% OF KEY MAGAZINE MOMENTS Source: Moments that Matter 2015

5. ‘REWARD’ IS A PREDOMINANTLY PRINT BASED MOMENT WHERE AS ‘INFORMATION’ IS MORE DIGITALLY SKEWED 5 Source: Moments that Matter 2015 REWARD PRINTAPPSWEBSITE 90%4%6% INFORMATION 82%6%12%