1. Omniture Web Analytics For Hobbytron.com Cole & Robinson

3. Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks. Identify potential sales hotspots

4. Days Before Purchase

5. Success Metrics Majority of sales are happening on the first visit.

6. Referrers

8. Success Metrics Majority of sales are happening on the first visit. Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites

9. Earnings By Page

10. Success Metrics Majority of sales are happening on the first visit. Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites Airsoft guns and supplies are ranked 4 th in earnings by page.

11. Click Map

12. Fallout Report

14. Full Path Report

16. Pages Per Visit

18. Time Spent On Page

20. Problems People who are being referred for specific things are not finding what they want. People who come into any page on the site are not finding what they want quickly enough.

21. Recommendations Make sure top selling sections are easier to find quickly.

22. Make a uniform method for displaying specifications for each item, so that the information is available quickly. Make sure top selling sections are easier to find quickly. Recommendations

23. Conclusion Time is money. Hobbytron isn’t selling just one thing, but their customers are generally looking for just one thing and they need to be able to find it quickly. Get people in, get them where they are going, and get them sold.