1. PUBLICITY & PUBLIC RELATIONS Using positive publicity to their financial advantage

2. Publicity Newsworthy items Gaining public attention Regarding organization, employees, products or connection to charity (associations) Free

3. Role of Publicity Principal function is to build a image Image is the way the organization is defined in one’s mind. Transparent – more likely to pay attention? Disadvantage – control over the message

4. Goodwill Feeling of approval or support Prestige an organization acquires beyond the value of what it sells.

5. Public Relations (Community Relations) How an organization relates to the public. Activities designed to create goodwill toward the organization

6. Examples Archdiocese Fast Food franchises Home Depot Sniper HFD Open House

7. Any others? Can you name any instances of good or bad publicity?

8. Careers Public or Media Relations Publicists White House Press Secretary

9. Page 54 in book 6 situations regarding public relations