1. THE EMERGING POPULATION FirstFirst –Quantify current Fan base and Participation rates SecondSecond –Set Industry specific targets for Fan base and Participation ThirdThird –Develop marketing plans that target the emerging population Where Do We Go From Here?

2. THE EMERGING POPULATION ADVERTISING STRATEGY???? Television viewing during February can be rather surreal. After just a few days of tube watching during Black History Month, a new and unknowing visitor to this country might deduce the United States is comprised of nothing but African Americans.Television viewing during February can be rather surreal. After just a few days of tube watching during Black History Month, a new and unknowing visitor to this country might deduce the United States is comprised of nothing but African Americans. Many companies, hopeful of putting an inclusive face on their concerns dust off their one ethnic- themed commercial for an endless loop of play during the abbreviated month. “Never mind the other 11 months of the year. We like you. We really do.Many companies, hopeful of putting an inclusive face on their concerns dust off their one ethnic- themed commercial for an endless loop of play during the abbreviated month. “Never mind the other 11 months of the year. We like you. We really do.