1. Journalism Next: Chapter 10: Managing News as Conversation Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal

2. News as Conversation Challenge in how to manage and leverage the conversation Information wants to be analyzed, shared, synthesized, curated, aggregated, commented on and distributed How do journalists participate in the conversation? What ethical/legal issues? How do you encourage participation?

3. Comments Journalists not always keen on comments Better tech, newsrooms accepting more responsibility, commenters expecting more from each other Social Web is encouraging interaction

4. Benefits Provide transparency on reporting process Enable an immediate feedback loop Spread awareness of news converge through word- of-mouth marketing Go where audience is, participate where they participate Familiarity with tools is important Make news participatory - link, contribution includes photos, videos, event listings, etc. 1-10-100 rule 1% create content, 10% may comment, 100% benefit Doesn't necessarily cost money, but time, commitment, energy and resources

5. Tasks Evangelizing the brand Soliciting content and community participation Moderating comments, blogs, user submissions Solving user problems with Web tools Staffing booths at weekend events Running contests Informing community establishments about advertising opportunities

6. Managing social presence Develop sources through social networks Collaborate with the community Set guidelines and monitor offensive postings Correct errors Social Media is journalism. Must engage in genuine conversation