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The Benetton Group is a company related to the worldwide fashion industry.

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Presentation on theme: "The Benetton Group is a company related to the worldwide fashion industry."— Presentation transcript:

1 The Benetton Group is a company related to the worldwide fashion industry.

2 Main offices Our headquarters are located in Villa Minelli, Ponzano Veneto, Treviso(Italy).

3 Founder Our company was founded in 1965 by the Benetton family: Luciano Benetto, chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Our present chairmain is Gilberto Benetton

4 Main products Our products include womenswear, menswear, childrenswear, and underwear, and lately we have expanded into perfumes, stationery, eyewear, and travel bags.

5 Our Stores The Group has a network of over 6,000 stores around the world and over 10,335 employees.

6 Our Brands Our main brands are: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife and Killer Loop.

7 Annual revenue Our revenue last year was about €12,277 million. Revenues are expected to be stable in 2015 despite the present crisis and the increase in the price of raw materials (cotton, wool) which forces a price rise as well

8 Main competitors Our competitors worldwide are Spain’s Zara (Inditex Group) and Mango, California’s Gap and Sweden’s H&M

9 Advertising Our advertising campaigns are designed to draw people’s attention and make them think about social issues: racism, equality, poverty.

10 Thank you very much for your attention


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