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Published bySylvia McDowell Modified over 9 years ago
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The Benetton Group is a company related to the worldwide fashion industry.
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Main offices Our headquarters are located in Villa Minelli, Ponzano Veneto, Treviso(Italy).
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Founder Our company was founded in 1965 by the Benetton family: Luciano Benetto, chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Our present chairmain is Gilberto Benetton
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Main products Our products include womenswear, menswear, childrenswear, and underwear, and lately we have expanded into perfumes, stationery, eyewear, and travel bags.
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Our Stores The Group has a network of over 6,000 stores around the world and over 10,335 employees.
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Our Brands Our main brands are: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife and Killer Loop.
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Annual revenue Our revenue last year was about €12,277 million. Revenues are expected to be stable in 2015 despite the present crisis and the increase in the price of raw materials (cotton, wool) which forces a price rise as well
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Main competitors Our competitors worldwide are Spain’s Zara (Inditex Group) and Mango, California’s Gap and Sweden’s H&M
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Advertising Our advertising campaigns are designed to draw people’s attention and make them think about social issues: racism, equality, poverty.
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Thank you very much for your attention
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