1. Bruce Maggs Duke University Akamai Technologies Carnegie Mellon University delivering content to the next billion

2. driving forces Next billion devices connected to the Internet will largely be cell phones 500 million people will be moving to cities in India and China by 2030 (?) Justin Bieber reportedly will release new music and videos only on the Internet

3. prologue In 1993, a man arriving in an undeveloped village…Pittsburgh… had a dream To run an X server at home But there was no broadband access at home… no cable, no DSL

4. WaveLAN

6. asymmetric networking

7. serving the masses Buoyed by his success, the man set out to improve the lives of the truly downtrodden… the graduate students in his department

10. Glenville, WV In 2003, set out to bring broadband to rural Appalachia

11. Motorola Canopy Pre WiMAX

12. installation on towers

13. deployment

14. Perryopolis, PA Began installation of Canopy-based system Within weeks, Verizon announced deployment of DSL

15. 15 Akamai’s services http://www.yahoo.com http://www.amazon.com http://windowsupdate.microsoft.com http://mlb.tv http://www.fbi.gov Domain Name Services – FirstPoint Images appearing on Web pages Embedded downloads Streaming video Full site delivery - SiteShield

16. 16 traffic statistics (2009) 30,000+ domains 1.1 Tbps daily peak traffic 274 billion hits / day 274 million unique client IP addresses / day in 2010 expect to deliver more bits than in 1998-2009 combined

17. 17 network deployment 65000+ Servers 950+ Networks 67+ Countries 1450+ POPs

18. 18 deployment Initially deployed in large commercial co-location centers Today deploy and serve traffic mainly from partners: universities, large companies, small ISPs and ISPs in other countries

19. 19 challenges for next 1B Need enough users sharing interests in commercial content to justify the cost of a server Streaming audio and video is more difficult to cache Web 2.0 content is more difficult to cache

20. 20 hybrid CDN-P2P systems Akamai’s “Download Manager” Client side software utilized by certain content providers 10M active on any given day 20M+ installed? 3M+ active simultaneously 20% P2P downloads