1. Creating An Auto Responder Campaign For Home Buyers

2. The steps in this presentation are designed to help you create a marketing campaign using the tools available with your account. The Steps

3. Auto Responders are a tool. Smart auto responders are a valuable email marketing tool that provides information to prospective clients and allows you to follow up at pre-set intervals.

4. Build your lists! Offer something related to what you eventually want to offer/sell to your prospect: To be added to a mailing list for a newsletter Access to a password protected page with information they are seeking A free special report A free ecourse or ezine A special bonus if they sign up now – a service you can provide that they need

5. Get them excite about your emails ! If you are not ‘offering’ anything special – include an informative tip and a summary of what future communications will contain. This will help to get them excited about your emails.

6. Move them towards your goal! Why is this important? Use the timed responses to move them toward your goal. Use special reports, forms, buyers match and other tools in your account to interact with your recipient.

7. Use the magnifying glass to preview page content. Click on the title of the page and save to use it on your website. Remember to read and update each page your choose to use. Use Special Reports as your FREE offer!

8. Pre-plan your campaigns. Your campaigns can be simple or complex. You can create one campaign or several depending upon what you are offering. Where to start!

9. Create a name for your campaign. Provide an email address for the FROM in your outbound emails. Give your campaign a name.

10. Intermingle your campaigns! Move a prospect from one campaign into another based on a response. Consider creating a flow chart of how a new prospect would move through your campaigns.

11. Choose when your recipient should receive this email. Your first message should go out within 24 hours of their opting in to the campaign. Create an inviting Subject line

12. First Email should welcome! Your second and third emails should go out 2 to 3 days apart.

13. Create multiple email messages! Emails should be short, sweet & to the point. Keep in mind that they may still be shopping for the service or product that you offer.

14. Make your emails exciting and interesting to keep your recipients wanting more! Reference a problem they might be experiencing, offer advice. Offer relative advice, relative articles

15. Create an urgency for the solution. Include a deadline to respond to a special offer you may have at this time and are willing to make available to them.

16. Send final responses a week apart! Your final responses should be sent a week later, and a week apart if you are sending multiple final emails.

17. Check List to create your opt-in. Is your Auto Responder Campaign created? Is the form that will capture contact information complete?

18. Connecting Your Form To Your Campaign Choose your Campaign. Access the Advanced tab of your form and attach the form to your Auto Responder Campaign using the drop down.

19. Creating Your Opt-In Use the Plug In tool in the Page Editor to generate your opt in to your Auto Responder Campaign.

20. Choose the plug in type. Choose the plug in type of Form from the Edit Plug In window. Click the Create Plug In Button at the bottom to complete the set up.

21. Attach your form to your plug in. Choose your form title from the drop down.

22. Personalize your Plug In Use the Heading, Borders & Background & Text tabs to personalize your Plug In.

23. Your Final Product View your website page publicly to see what the public will see. Adjust the width and placement of your plug in for maximum visibility. Use the page area to highlight your offer and entice your visitors into opting-in.