1. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 1 Chapter 19 Online Videos and Podcasts Strategies for Technical Communication in the Workplace Laura J. Gurak John M. Lannon

2. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 2 Audience and Purpose Before creating an online video or podcast, consider whether it is the most suitable for your audience and purpose. Before creating an online video or podcast, consider whether it is the most suitable for your audience and purpose.  Not all users may have the technical background or equipment to access your video or podcast.  Avoid using video or podcasting simply because it is the latest, most cutting-edge technology.

3. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 3 Advantages of Online Videos Ease of distribution Ease of distribution Ease of production Ease of production Multimodality Multimodality

4. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 4 Strategies for Online Videos Determine your audience. Determine your audience. Determine your purpose. Determine your purpose. Consider privacy and confidentiality issues. Consider privacy and confidentiality issues. Consider teamwork issues. Consider teamwork issues. Do your research. Do your research. Write a detailed script. Write a detailed script. Use a good camera. Use a good camera. Test your video. Test your video. Provide backup documents, if necessary. Provide backup documents, if necessary.

5. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 5 Advantages of Podcasts Ease of production Ease of production Ease of distribution Ease of distribution

6. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 6 Strategies for Podcasts Determine the audience. Determine the audience. Determine the purpose. Determine the purpose. Keep the podcast short (one topic only). Keep the podcast short (one topic only). Write a script, including all necessary details. Write a script, including all necessary details. Provide an introduction, body, and conclusion. Provide an introduction, body, and conclusion. Practice and time your podcast. Practice and time your podcast. Use a good microphone, in an appropriate environment. Use a good microphone, in an appropriate environment. Provide backup documents, if necessary. Provide backup documents, if necessary.

7. © 2010 Pearson Education, Inc., publishing as Longman Publishers. 7 Any Questions? For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.pearsonhighered.com/gurak.