1. Alex Nichiporchik Developing Cross Platform Experiences

2. 2 Native / Web Mobile / Desktop Fragmentation much?

3. 3 Fragmentation is crazy

4. How fragmented is our audience? 4 Relevancy is key If I’m not stuck, don’t help me! Visualize Everything

6. Level Editor The Game Simple creative platformer game 11-15 y/o 70% girls Kids under 5 come back most often

7. Bubble Shooter 11-15 y/o 80% female 50+ y/o come back most often – And generate most gameplays

8. Rally Point 2 6-28 y/o 90%+ boys “Core” experience Stage 3D aka Molehill

9. Uphill Rush 3 22% - girls 11-15 21% - boys 11-15 All demographics are loyal Boys compete for high scores aggressively

10. Snail Bob Mostly kids under 10 Everyone loves it Most committed players – female 50+

11. 11 Still Crazy…

12. 12 Don’t Go “Mobile” Go Cross Platform

13. 13 Let’s go back a bit

14. 14 Remember this?

15. 15 Post-iPhone web Cross platform

16. 16 Simplicity in design Cross platform design

17. 17 Build it to work with these Take advantage of each input Keep core gameplay same Small tweaks make all the difference

18. Precision example 18 Mouse: Precise Touch: Smudged Solution: Double Tap To Confirm

19. Context Sensitivity 19 Relevancy is key If I’m not stuck, don’t help me! Visualize Everything

20. Technology is a challenge 20 HTML5 for cross platform browsers Unity & Flash Browser & Native Unity & Flash Browser & Native Different users, different expectations

21. Merging Web & Mobile 21 Same technology Same design philosophy Cross Platform Experience

22. Demo http://bit.ly/fangedfun

23. Backup URL http://bit.ly/wD2qpghttp://bit.ly/wD2qpg

24. Thank you Questions? 24 alex@spilgames.com