2. What is Unilever IdeaTrophy? A Development program designed to create an "out-of-the-classroom" learning experience that focuses on the development of personal and entrepreneurial competencies among graduates. It is a challenging and creative experience, where students from different universities figure out how business works in real life while developing their own skills and competencies. This is a business challenge working with a brand and not a game! It's too real to be a game!

3. The Scope of Competition in Kenya Undergraduates from the top 9 Universities in Kenya.

4. 4 Competition is open to students across all majors. Not more than 25 years of age. Minimum GPA of 3.0 or Second Upper/60% mark We are seeking for graduates who are; Energized by challenges and are ppassionate about winning. Able to identify and leverage on business opportunities through creative & proactive approaches We are offering students with; A personal development experience, working with one of Unilever brands and preparation of business life for Students. A Unique Idea Trophy Camp for the Top Teams and great prizes for the winners. Selection Criteria

5. 5 Official Rules and Regulations 1.Undergraduate students from all majors and levels of seniority can participate in Idea Trophy. 2.Each team must be comprised of three students from the same university. 3.Each team should decide on a “representative” among three members. The Team Representative will be the main contact person throughout Unilever Idea trophy. 4.Teams cannot change after phase one which is the submission stage. 5.Ideas should be submitted before deadlines. No submission will be accepted after the deadlines. 6.Ideas cannot be revised once they are submitted; but there is no limit to the number of ideas to submit at the 1st phase. 7.Communication and material submission will be accepted only through the official website. Any other form of submission and communication will not be accepted. Material submission should be related to Unilever‘s Rexona brand only.

6. 6 Phase 1: Online Idea Submission Select Top 3 teams from each of the 9 Universities based on ideas submitted (Assessed by Unilever) 2 top teams to be selected from each Zone based on business plans submitted (Assessed by Unilever) 6 Top teams from each of the 9 Universities based on execution plans submitted (Assessed by Unilever LT) Boot Camp  Networking with Business Leaders –ESA LT  Functional Career Talks  Professional guidance & training on essential skills  Business Case Challenge –Implementation Plans Phase 2: Zonal Competition Phase 3: National Competition Unilever Boot Camp & Presentation of Execution Plan and Announcement of Winners Unilever Boot Camp & Presentation of Execution Plan and Announcement of Winners The Process Faculty as Mentors Unilever Managers as Mentors Zone 1: Moi, Maseno & Egerton Zone II: KU,USIU & JKUAT Zone III: UON, Daystar & Strathmore

7. 7 ActivityAprilMayJuneJuly Awareness Campaign Campus Activation and launch Phase I Phase II Phase III Boot Camp Day Calendar of Events (Snap-Shot) Idea Submission Business Plans Execution Plans Unilever ESA Idea Trophy website: http:// www.ideatrophykenya.com

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