1. FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL www.fdocgrower.com

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5. Freeze damage 5

6. FLORIDA BEARING ORANGE TREES SOURCE: Florida Agricultural Statistics Service.

7. PERCENT ANNUAL ORANGE TREE LOSS RATE

8. 8 Florida & Brazil Comparative Utilization of Round Oranges Season FLORIDABRAZIL Produc- tion Utilization Produc- tion Utilization FreshProc.FreshProc. - - - - - - - - - - million 90-lb. boxes - - - - - - - - - - 05-06147.77.3140.4406110296 06-07129.06.4122.6441110331 07-08170.25.9164.3453113340 08-09162.47.0155.5413123290 09-10f136.05.4130.6407117290 Change-26.4-1.6-24.8-6 0

9. 9 Orange Juice Yields Producer/ Season Juice Yield Change 42 o Brix gallons/box - - % - - FLORIDA 2008-091.66 2009-10p1.63-2.1 BRAZIL 2008-091.47 2009-10p1.470.4

10. 10 Retail OJ Prices

11. 11 Nielsen OJ Prices SeasonFCOJNFCRECONOtherTOTAL - - - - - - - - - - $ per SSE gallon - - - - - - - - - - 05-063.485.453.995.824.69 06-074.366.504.986.255.71 07-084.676.735.056.615.91 08-09p4.666.594.586.765.62 - - - - - - - - - - - - - - - PROJECTIONS - - - - - - - - - - - - - - - 09-10 low4.636.314.416.795.40 09-10 mid4.726.444.506.935.51 09-10 high4.866.634.647.145.68

12. 12 Nielsen OJ Sales SeasonFCOJNFCRECONOtherTOTAL - - - - - - - - - million SSE gallons - - - - - - - - - 05-06613723076745 06-07553322586650 07-08493232456624 08-09p453172625629 - - - - - - - - - - - - - - - PROJECTIONS - - - - - - - - - - - - - - - 09-10 high443232675639 09-10 mid443182635630 09-10 low433122575617

13. 13 U.S. OJ Supply & Consumption Season Beg. Inv. FLA Prod. Other U.S. Prod. U.S. End. Inv. Presumed Consumption IMPEXPTOTAL Per Capita - - - - - - - - - - - - million SSE gallons - - - - - - - - - - - -gallons 05-06675924722991384921,3404.5 06-07492816803991234061,2594.2 07-084061,106644061396771,1663.8 08-096771,034343071257141,2144.0 09-10f699864383671236291,2163.9

14. 14 Florida Grapefruit Utilization Item07-0808-0909-10f - - - - - - - - - million boxes - - - - - - - - - - Fresh9.98.78.3 FCGJ10.48.46.2 CGJ5.23.74.5 Non-Certified.7 Other.3.2 Abandonment.0 TOTAL Utilized26.621.719.8 GJ - - - - - - - million SSE gallons - - - - - - - - Availability144.3127.4110.5

15. 15 U.S. GJ Supply & Consumption Season Florida Other U.S. Prod. U.S. FL End. Inv. Presumed Consumption Beg. Inv. FLA Prod. IMPEXPTOTAL Per Capita - - - - - - - - - - - - million SSE gallons - - - - - - - - - - - -gallons 05-063362125.6194153.18 06-07419120.9375758.19 07-08578813.3365962.20 08-09596611.6344757.18 09-10f4660104.0293953.17

16. Economic importance of Citrus

17. 6% OF ALL WAGES AND 12% OF JOBS IN THESE COUNTIES

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