1. S TRATEGIC M ARKETING P LAN C APILANO U NIVERSITY O NLINE BBA D EGREE P ROGRAM Brett Thorburn, Edwin Chan, Raji Dhaliwal, Alhamza Nassir

2. S TRATEGIC F OCUS AND P LAN Market Marketing and Product Objectives

3. SWOT A NALYSIS Strengths Innovation Environmentally friendly Opportunities Flexible schedule Balance between school and work

4. T ARGET M ARKET Target Group: 17-25 years of age Points of Difference: 1)Cost 2)Format 3)Enrollment

5. P RODUCT S TRATEGY Product Service Branding

6. P RICING S TRATEGY Knowing our competition Cost per credit: $100.06 Less fees First 12 months projection

7. D ISTRIBUTION (P LACE ) S TRATEGY Facebook Twitter Pamphlets

8. P ROMOTIONAL S TRATEGY /B UDGET 1) BC Transit 2) Brouchures 3) Booths 4) Orientation 5) Direct mail and e-mails

9. E VALUATION & C ONTROL