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PARTNER CAMPAIGN PACK 2015.  2015 ObserveIT Campaign Roadmap  Introducing ObserveIT Partner Campaign Packs  Overview of Application User Campaign Pack.

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Presentation on theme: "PARTNER CAMPAIGN PACK 2015.  2015 ObserveIT Campaign Roadmap  Introducing ObserveIT Partner Campaign Packs  Overview of Application User Campaign Pack."— Presentation transcript:

1 PARTNER CAMPAIGN PACK 2015

2  2015 ObserveIT Campaign Roadmap  Introducing ObserveIT Partner Campaign Packs  Overview of Application User Campaign Pack  Your Opportunity AGENDA

3 2015 OBSERVEIT CAMPAIGNS Application Users __________________________________________ Data Exposed Via Applications Application Access the window to our most sensitive data Privileged Users __________________________________________ Super User…Super Threat Privileged Access, the root of today’s biggest breaches Audit and Compliance – Findings…Friend or Foe? SOX EU Data Protection Reform HIPPA External Vendors __________________________________________ External Vendors: Remote Access – out of sight out of mind?

4 OBSERVEIT CAMPAIGN TARGETS Who did ObserveIT Target Over 50 application related relevant titles Existing database of customers and prospects How did we get this message out Multi-touch email campaigns Webinars SEO/SEM - downloads to key assets Updated website content Regional, corporate events

5 INTRODUCING CAMPAIGN PACK What’s In the Pack Emails – Customer and Sales Focused Call Scripts White Papers Webinar Replays Invitation Copy How often will a new pack be available Every quarter as relevant Where do I get Campaign Pack On the Partner Portal Contact Director Field Marketing for Walkthrough or assistance

6 2015 OBSERVEIT CAMPAIGNS Application Users __________________________________________ Data Exposed Via Applications Application Access the window to our most sensitive data Privileged Users __________________________________________ Super User…Super Threat Privileged Access, the root of today’s biggest breaches Audit and Compliance – Findings…Friend or Foe? SOX EU Data Protection Reform HIPPA External Vendors __________________________________________ External Vendors: Remote Access – out of sight out of mind?

7 AT&T will pay $25 million after call- center workers sold customer data Morgan Stanley insider exposes rich clients' info online Ex-JPMorgan Employee Charged With Stealing Customer Data APP BLIND SPOTS = DATA EXPOSURE APPLICATION USER – CAMPAIGN PACK APPLICATION ACCESS: THE WINDOW TO OUR MOST SENSITIVE DATA

8 App Entitlement changes _____________________________________________________ Logging App Utilization _____________________________________________________ OBSERVEIT SOLUTION SHIFT FOCUS FROM POSSIBLE ACTIONS TO ACTUAL USAGE Get deep insight within applications  Customer data  Financial records  Account Information  Adding Users  Deleting Accounts  Modifying Access

9 Challenge:  Needed to comply with FDIC requirements surrounding the audit and logging of privileged access to applications.  Ongoing challenge for over two years, because some of the legacy and web based applications do not have their own internal logging and audit reports that meet FDIC regulations. Solution:  Holistic view of application utilization by administrator level users  Real-time alerts for creation, modification, or deletion of users  Reports centered around application access as a whole Get visibility within 20 financial apps

10 APPLICATION USER CAMPAIGN PACK Assets: Presentations: Updated ObvserveIT Solution Deck Focused Campaign Deck: “Data Exposure Through Apps” Webinars: On Demand Xerox Webinar (Application Data Security) Security Panel on Data Exposure (Co-Hosted with SANS) White Papers: 16 Cloud Apps White Paper Data Protection White Paper Business User White Paper Trifecta White Paper Mind the Gap White Paper

11 CAMPAIGN PACK (CONT’D) Assets: Emails: Sales Email (For your Sales Team to use) Marketing Email (CTA – join a webinar) Invitation Copy: Invitation copy to use for seminars/webinars Supporting Call Script Case Study Additional Assets Coming Soon: Ponemon Report & Webinar Financial Services Apps to Monitor White Paper

12 CAMPAIGN PACK

13 APP USER CAMPAIGN: YOUR OPPORTUNITY Run Your Own Email Campaign Leverage our email assets for a multi-touch campaign against your existing database Use our white papers and on-demand webinars as a call to action Host a Webinar/Seminar Ask ObserveIT for a presenter for your own webinar using our previous content/assets Use our assets and local presence to host a seminar or lunch and learn event How do we fit in your Security Portfolio Leverage our content with your other security solution vendors’ content to create a unique value proposition Let us help! Work with your local OIT team and engage our Field and Channel Marketing Resources


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