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1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads.

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Presentation on theme: "1. In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads."— Presentation transcript:

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2 In Five Short Years Published more than 10,000 titles, 2,000 authors Partnered with more than 40 publishers globally More than 15 million downloads 90% of authors “in the money” Built a Proprietary Marketing Platform Launched a Direct to Consumer initiative Up-to-date metrics and data analysis 2

3 eBooks will be 50% of the US trade book market by 2016 - PWC Media Report An Expanding Market 450M eReaders and Tablets projected by 2016 - Business Insider Average eReader reads 24 books/year - Pew Research Center In 2016, Print & Digital book market worth $21 billion - 50% will be ebooks - PWC Media Report Smart Phone market to grow 37% to 187 billion units (95% penetration) and tablet market to grow 34% to 63 million units by 2018 - 2014 Technavio Market Report 43% of Americans read an ebook or other long form content on devices - Pew Research Center

4 A Focus on Backlist With a combination of experience and innovation, Open Road promotes our author brands and their books through creative campaigns built around consumer marketing milestones and themes.

5 From the Backlist to the Bestseller List Originally published in 1955 2012 Bestseller Originally published in 1956 2014 Bestseller Originally published in 1969 2014 Bestseller Originally published in 1973 2014 Bestselle r Originally published in 1982 2014 Bestseller NEW YORK TIMES BESTSELLERS

6 CONFIDENTIAL Discovery is the Key to Successful Publishing

7 CONFIDENTIAL Milestone and Thematic Marketing

8 CONFIDENTIAL Top-Tier Retail Promotion

9 CONFIDENTIAL Social Media Expertise

10 CONFIDENTIAL Publicity

11 2015 Direct to Consumer – Deals Newsletter

12 2015 Direct to Consumer – Content Marketing Objective: Build out content marketing as a core strategy leading to sales, subscriptions and engagement with consumers. Launch Feed Your Need to Read April 2015.

13 CONFIDENTIAL Direct to Consumer – Content Communities

14 June 22, 2015


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