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Published byBrenda Sullivan Modified over 9 years ago
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Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory
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Source: Harris Interactive, February 2007 Radio Websites + Spotlight Banners: 20% of all Internet users go to radio websites every month offering dealers huge opportunity to reach potential buyers in the market Spotlight ads on [INSERT STATION NAME] websites reach car buyers in the early, mid and final stage of their purchase process Spotlight banners display [INSERT DEALER NAME] actual inventory for people living in [INSERT MARKET] Spotlight banners are cost-effective lead-generation, with the immediacy and simplicity of online conversion Ads on Traditional Auto Websites: Reach people primarily at final stage of purchase process Not focused on local market Expensive Powerful Combination
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Rich media ads combine featured models with direct response mechanism Premium results – perform 10x to 12x better than traditional banner ads* Database-driven LIVE inventory, pre-populated, targeted Multiple sizes and formats (IAB or custom), photos and video Performance tracking – impressions, clicks, calls Spotlight Rich Media Ad Banners High Click Through Rates on Featured Models BRANDINGDIRECT RESPONSE SUPERIOR RETURN ON INVESTMENT *Source: AdMission Corp.
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Easy, Automated Set-up For Dealerships Sample Display Up-To-The-Minute New and Used Inventory Use Your Existing Data Feed (link)
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Available Ad Sizes For All Campaigns: Leader Board (728 x 90) Medium Rectangle (300 x 250) Custom Sizes and Formats Available Cost Details: $25 CPM (cost per 1,000 impressions served) $500 One-time Set-up Fee / Ad Creation (Custom Programming Additional) 6 Month Minimum Commitment 25,000 Impressions Per Month Minimum Dealer Exclusivity Available Specifications & Cost
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