1. mimi@ Mimi Turner Marketing Director @MimiTurner01 mimi@theladbible.com

2. Styling our way onto the media landscape

3. Some numbers

5. Greed is NOT cool. For us, quality UX the only possible approach. What we do: serve one ad per user per day, don’t have ads for content less than 45 seconds, all our video is click-to-view. What we don’t do: put monetisation ahead of UX, don’t have an autoplay ad pop up in front of fake related content; don’t launch pop- ups that turn mild-mannered people into the Incredible Hulk Our plea: 5 SECOND MOBILE ADS AND IMAGINATIVE CREATIVE. Our performance: 90% viewability.

6. Somewhere around 3 years ago… Year Zero happened.. CONTENT BECAME MOBILE, SOCIAL AND MANAGEABLE E

7. We are seeing a generational shift… Ofcom Communications Report 2014: “Children aged 12-15 are developing fundamentally different communications habits even compared to 16-24s.”

8. How all Mums text

9. “People will always…”

10. Thank you. (It’s been nice).