1. Television Advertising

3.  TV spot (called. Spot = dot) - a short video ad is displayed in the intervals between television programs or in their course (interrupting them). TV spots last for the most 30 seconds, but encountered a longer and shorter. The issue of advertising spots is one of the main sources of income of private television stations as well as a substantial source of revenue for public television. The issue of advertising spots in Poland is preceded by the word advertising. Currently, TV spots have become a commonly used tool for conducting advertising campaigns on the Internet, usually described as "pop-up". television advertising

4. 1.Television today as a medium for the advertising is power. Television advertising than any other is desired by the sender and absorbed from the recipient. The ability to use her knowledge of the advantages and disadvantages of creating an effective tool of competitive struggle. In order to create a TV ad needs to know first of all how its reception by the viewer. The massive television character stems from two facts: a)majority of households have a television set (approx. 98%) b) large part devote free time to watch TV programs. (On average over 4 hrs. Per day).

5.  TV Advertising combines these elements into a coherent whole, creating effects typical only for the film: a)Real-time shortening b)show the product in motion c)morphing example. deformation, penetration, etc. disappearance. creating an unreal world (computer animation, drawing). television advertising

6.  DEFECTS:  -inappropriate programs  -Some ads are not handsome  -Sometimes a running program, something soak (a curse), and then it repeats  fairy tales for children help in the development of children Advantages and disadvantages of television advertising:

8.  ADVANTAGES:  -There are various interesting educational programs  -are entertainment program  -cartoons for children help in the development of children  -you can learn something from science programs Advantages and disadvantages of television advertising:

9.  painting (the most important element)  word  sound.  Television advertising is based primarily on the image. This image has a first impression on the audience and encourages them to buy the product dango.  Thanks to television advertising elements it has the best of all advertising media opportunities to attract and retain its audience and creating a strong vision of an impact on the emotions of a potential customer. Key elements of television advertising:

10.  demonstration activities - often leads to comparative advertising. Demonstration activities include the presentation of the effects of the promoted product also presenting its ease of use.  slice of life - ads based on a triple-regimen: trouble solution satisfaction. The solution is, of course, promoted a product that meets the needs, bringing satisfaction and contentment.  recommendations - recommendations of famous people, for example. movie stars, athletes, experts from various fields, average users.  lifestyle - not only promote the product, but evoke the desire to belong to the group.  humor - ads featuring funny situations related to eg. the use of the promoted product.  animation - advertising that uses animation and computer image helps to present products widely regarded as shameful, embarrassing, or technically complex.  return Forms of television advertising: