1. In this unit you will learn the following concepts and skills: How slogans grab the interest of target audiences; Identify features of language in slogans; Persevere in producing a perfect slogan to suit your product. S t ar t

2. Beanz Meanz Heinz Complete chart? on to features…

3. Beanz Meanz Heinz Beans Means Heinz Beans Mean Heinz Beans mean Heinz No-one else makes beans like Heinz

4. Features of slogans... Abstract nouns Simple command or statement Word-play/ Rule- breaking Alliteration

5. Abstract nouns These are words which refer to ideas or emotions that can’t be touched, measured or observed: Black Magic The Taste of Paradise Back

6. Alliteration Repeated letter sounds to make it easier to remember: P-p-p-pick up a Penguin Back

7. Simple commands or statements Bigger companies tend to use this technique – these are simple and straight-to- the-point: Just do it Back

8. Word-play or rule-breaking Words with 2 meanings or with mis-spellings or bad grammar can grab the attention of the buyer: Beanz Meanz Heinz Compare the Meer-cat! Back

9. Guess the product A a day helps you work rest and play. My Mate. is it. Everything we do is driven by you. A finger of is just enough to give your kids a treat. Pure Genius. Coke Ford Guinness Fudge Mars Marmite

10. What features can you spot in the slogans below? Full of Eastern PromiseTurkish Delight That Friday FeelingCrunchie It’s good to talkBT The cream of ManchesterBoddingtons Does you do or does youAccess don’t take access Where in the World?PC World

11. The task…. Create a new slogan* for a new chocolate bar called Choc-a-Bloc. follow the following brief: * remember to show all the steps you have taken to develop the slogan. Choc-a-bloc gives more flavour and excitement than any other chocolate bar.