1. + SWOT Analysis Strength International, dynamic and entrepreneurial team Multiple languages on website Provides unique travel experiences Weakness Minimal exposure to Asian market (Primary traffic from European countries – 74.8%) Slow average loading time for Excursiopedia.com (1.806 s)

2. + SWOT Analysis Opportunities 2020: Estimated 1.6 billion tourists Tap on Ecotourism Enter Asia market to expand the global network Threats Strong Competitors – E.g. Booking.com, Viator

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4. + Asia Entry Strategy Collaboration with economic development agency in tourism sector Examples: Singapore Tourism Board (STB) China National Tourism Office (CNTO) Hong Kong Tourism Board (HKTB)

5. + Asia Entry Strategy CountryNumber of Outbound Departures 2010 Hong Kong SAR, China84,442,000 China57,386,000 Japan16,637,000 India12,988,000 Singapore7,342,000 Indonesia6,235,000 Thailand5,451,000 Cambodia505,000

6. + Asia Entry Strategy CountryInternational tourist arrivals (2011) China57.58 Million Malaysia28.71 Million Hong Kong22.32 Million Thailand19.10 Million Macau12.93 Million Singapore10.39 Million

7. + Recommendations Your orders Scheduler Traveler’s Essentials Tour Organizer

8. + Recommendations Tour Organizer Scheduler

9. + Recommendations Tour Organizer Travelers’ Essentials

10. + Recommendations Excursiopedia Mobile Application

11. + Summer Internship Skills Application Development Analyze Business Process Models Project Management Responsibilities Implementing Mobile Application Assist in Strategy to entry of Asian Markets

12. + Geraldine Koon Jonathan Ng Kenneth Goh Kyaw Moe Hein Phyo Wint Wint Rosalind Ng Yao Guang Yi Zao Summer Internship

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