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Lecture 16 Implementing Strategies: Management Issues
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Lecture Outline The nature of Strategy Implementation Annual Objectives Policies Resource Allocation
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Lecture Outline Managing Conflict Matching Structure with Strategy Restructuring, Reengineering, and E-Engineering Linking Performance and Pay to Strategies
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Lecture Outline Managing Resistance to Change Managing the Natural Environment Creating a Strategy-Supportive Culture
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Lecture Outline Production/Operations Concerns When Implementing Strategies Human Resource Concerns When Implementing Strategies
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Implementing Strategies: Management Issues Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” -- Mary Kay Ash, CEO of Mary Kay, Inc.
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Contrasting strategy formulation and strategy implementation – Formulation is positioning forces before the action – Implementation is managing forces during the action Implementing Strategies: Management Issues
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Contrasting strategy formulation and strategy implementation – Formulation focuses on effectiveness – Implementation focuses on efficiency Implementing Strategies: Management Issues
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Contrasting strategy formulation and strategy implementation – Formulation is primarily an intellectual process – Implementation is primarily an operational process Implementing Strategies: Management Issues
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Contrasting strategy formulation and strategy implementation – Formulation requires good intuitive and analytical skills – Implementation requires special motivation and leadership skills Implementing Strategies: Management Issues
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Strategy Analysis & Choice Contrasting strategy formulation and strategy implementation – Formulation requires coordination among a few individuals – Implementation requires coordination among many persons Implementing Strategies: Management Issues
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Strategy Analysis & Choice Strategy implementation – – Varies among different types and sizes of organizations Implementing Strategies: Management Issues
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Strategy Analysis & Choice Strategy implementation Actions – – Altering sales territories – Adding new departments – Closing facilities – Hiring new employees – Cost-control procedures – Changing advertising strategies – Building new facilities Implementing Strategies: Management Issues
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Formulation to Implementation transition – – Shift in responsibility From strategists to division and functional managers Management Perspectives
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Management Issues Management Issues Resources Organizational structure Restructuring Rewards/Incentives Annual Objectives Policies
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Management Issues (continued) Management Issues Supportive culture Production/operations Human resources Downsizing Resistance to Change Managers & strategy
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Annual Objectives Decentralized activity Decentralized activity Involves all managers in the firm Involves all managers in the firm
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Annual Objectives 1.Basis for allocating resources 2.Primary mechanism for evaluating managers 3.Major instrument for monitoring progress toward long-term objectives 4.Establish organizational, divisional, and departmental priorities
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Annual Objectives Horizontal consistency of objectives Vertical consistency of objectives
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Annual Objectives Objectives should state – – Quantity – Quality – Cost – Time
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Policies Policies facilitate solving recurring problems and guide the implementation of strategy
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Policies Policies set – – Boundaries – Constraints – limits
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Policies Example Issues requiring management policy -- – To offer extensive or limited management development workshops and seminars – To centralize or decentralize employee-training activities – To recruit through employment agencies, college campuses, and/or newspapers – To promote from within or hire from the outside – To establish a high- or low-safety stock of inventory – To buy lease, or rent new production equipment
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Resource Allocation Resource Allocation – A central management activity that allows for strategy execution
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Thank You
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