1. STRATEGIC PLANNING STRATEGIC MANAGEMENT IN HEALTH CARE 15 MARCH 2005

2. POLICY AND PROCEDURE POLICY –OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS GOVERNING BEHAVIOR AND/OR DECISION MAKING PROCEDURE –GUIDES ACTIONS IN SPECIFIC SITUATIONS

3. GOOD POLICY WELL THOUGHT OUT FLEXIBLE ETHICAL & LEGAL CLEAR, COMMUNICATED, UNDERSTOOD, ACCEPTED CONSISTENT WITH OTHER POLICIES

4. PLANNING STRATEGIC PLANNING –BROAD - LONG RANGE –HIGH LEVEL OPERATIONAL PLANNING –NARROW - SHORT TERM –MIDDLE MANAGEMENT

5. STRATEGY LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING A SUBSTANTIAL COMMITMENT OF RESOURCES

6. GOALS YOUR MISSION AND VISION PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING THESE

7. OUTCOMES OF PLANNING OBJECTIVES STRATEGIES OPERATIONAL PROGRAMS

8. APPROACHES TO PLANNING INDIVIDUAL - COMMITTEE SYSTEMATIC - AD HOC QUANTITATIVE - QUALITATIVE DEVELOPMENTAL - INCREMENTAL PROACTIVE - REACTIVE ?GOOD - BAD?

9. STRATEGIC PLANNING S-W-O-T ANALYSIS COMPETITIVE STRATEGIES PORTFOLIO ANALYSIS LIFE CYCLE

10. S W O T ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

11. COMPETITIVE STRATEGIES LOW-COST LEADER DIFFERENTIATION FOCUSED (NICHE)

12. PORTFOLIO ANALYSIS COWS - YIELD HOGS - CONSUME STARS - DEVELOPING

13. LIFE CYCLE EMERGENCE GROWTH MATURITY - REGENERATION DECLINE - REGENERATION DEATH - HARVEST OR ABANDON

14. MARKETING “MARKETING IS AN INTEGRAL PART OF STRATEGIC PLANNING” DO YOU AGREE?

15. CENTRAL CONCEPT OF MARKETING VOLUNTARY EXCHANGE OF SOMETHING OF VALUE WANTS, NEEDS, EXPECTATIONS, DEMANDS

16. ELEMENTS OF MARKETING PRODUCTSERVICE PRICECONSIDERATION PLACEACCESS PROMOTIONPROMOTION

17. TARGET MARKET PHYSICIANS PATIENTS (MANY GROUPS) INSURERS EMPLOYERS GOVERNMENT CHARITY GROUPS

18. MARKETING AUDIT NEEDS OF TARGET MARKET SATISFACTION OF CURRENT CLIENTS COMPETITION

19. RIVALRY VS COMPETITION RIVALRY –FOR ITS OWN SAKE –CAN BE VERY DESTRUCTIVE COMPETITION –CAN BE BENEFICIAL TO ALL PARTIES

20. STRATEGIC ISSUES MANAGEMENT SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT POLITICAL STRATEGY

21. ISSUE LIFE CYCLE ANTICIPATION EMERGENCE ENACTMENT IMPLEMENTATION

22. STRATEGIC PLANNING EXAMPLE