1. Creating a Community of Purpose

2. It’s a REVOLUTION! Traditional Supermarkets Factory foods Cut-price promotions and coupons Supplier advertising Whole Foods PREMIUM FOOD that's good for people It’s good TASTING It’s good for the ENVIRONMENT

3. SHARING Is Caring! Traditional customers – Birkenstock-wearing, Volvo-driving, tree huggers 1980s -consumers became more aware of pesticides and chemicals in food supply Consumers now – Hip – Health conscious

4. It’s PROFITABLE & GIVING! Whole Foods operates 194 stores and generates nearly $6 Billion a year in sales. Making it the most profitable food retailer profit per square foot.

5. It’s MANAGING! Distinctive management practices Employee empowerment Spirit of community "Whole Foods, Whole People, Whole Planet“ mentality

6. It’s Management INNOVATION! Principles matter Biggest obstacle for management innovation may be preconceived beliefs about management Resolving intractable trade-offs

7. It’s CHANGING the Game! Freedom & Accountability Teams are everything Trust Where does the money go? Equity We’re all in this together Purpose Based on love instead of fear Mission Statement We want to improve the health and well-being of everyone on the planet through higher quality foods and better nutrition.