1. 1 HCA Information Technology & Services - Copyright © 2010 L.A.D. Launch Event FACE-TO-FACE COMMUNICATIONS TOWN HALLS SCRUM Team Lunch-With-My-Manager(s) Voices Heard Efforts Recognized Role Playing: Training as Cultural Change Communications Team Building Skills Enhancement L.A.D. Awareness & Understanding

2. 2 HCA Information Technology & Services - Copyright © 2010 Hi-Touch staff testimonials addressing: a) first doubts about using L.A.D., specifically mentioning Waterfall vs. L.A.D., b) how they plan to or did overcome barriers. B-roll voiceover addresses concerns, delivers key messages “The L.A.D. Channel” (Hi-Touch Video) Brand all video content as “The L.A.D. Channel” programming. The channel will be housed on the LCoE Team Room sight. Home page (as Sharepoint functionality and design resources permit) mirrors HBO or Cinemax type site. Program segments target “Hi-Touch” audiences and be 3-5 minutes in length. Launch programming will revolve around two programs. In 60 Minutes style, reporter walks viewer through the L.A.D. process using Job Role profiles, eventually featuring staff who comment on tasks, challenges, and the SCRUM. Journey Into the Unknown Working It: My L.A.D. Role

3. 3 HCA Information Technology & Services - Copyright © 2010 Role Playing: Training as Cultural Change Communications Recruit early L.A.D. adopters, who are likely to be more outgoing, to perform in video and “live” L.A.D. role playing exercises. Invite volunteer trainees to participate much like Improv Theatre.

4. 4 HCA Information Technology & Services - Copyright © 2010 Hi-Touch Communications Promotions Promotions #1: (1 x per week)  Personalized, role specific informational e-mails Promotions #2: (2 x per month)  “L.A.D. Radio” and “The L.A.D. Channel” programming promos recorded by Senior Management Promotions #3: (1 x per month)  Gift Give-Away Tables set up in high traffic areas where IT&S staff can stop by, get a gift and learn about “what’s new” on L.A.D. Radio, The L.A.D. Channel, Recent Success story one-sheeters and sign-up to be cast in a radio or t.v. episode. Just being visible and seen as proactive supports: 1.Lean is here to stay 2.We want your participation 3.We want you to be informed