1. IA & Web Advertising Brent Lipinski 385E Fall 2006

2. What are Web Ads? Interactive advertisements. Can be tailored to users. Not necessarily evil.

3. Different Types of Ads Banner ads Text ads ie. Google Paid search Results

4. Different Types of Ads Pop Ups Video Flash Animation Float overs Pass throughs Spam and Spyware

5. Why have advertising? You gotta pay the bills Web ads are a growth industry Over 12.5 billion spent in 2005 Up 30% from 2004.

6. The golden Rule Don’t get in the way of your Users!!

7. How to make effective ads Make sure that the landing page is relevant to the ad. Tailor the content to match the content of the site. Make sure ads do not block content of the site.

8. How to make effective ads Don’t try to trick people. Make it clear that it is an ad Do not take up the majority of the screen with ads.

9. Why Google Adsense works It is not intrusive. It is somewhat tailored to page content Users view it as content not a distraction It doesn’t slow down the browsing experience.

10. Good Design

11. Bad Design

13. The new frontier RSS advertising More custom tailored content More streaming audio and video.

14. Questions?

15. References RSS Advertising Coming Fast by Dave Morgan http://www.clickz.com/showPage.html?page=3495396 IAB: Web Ad Growth Up in 2005 by Mike Shields http://adweek.com/aw/national/article_display.jsp?vnu_content_id=1 002383530&imw=Y http://adweek.com/aw/national/article_display.jsp?vnu_content_id=1 002383530&imw=Y Banner Advertising Best Practices by, Ken Dhouti http://www.refinery.com/Whitepapers.aspx?articleID=111