1. Richard Mansour Sukhdeep Kooner Joseph Larios www.doggourmet.com

2. Industry Analysis  Buying Power: Set up account and use express checkout on future purchases. (Low)  Supplier Power: No other company offers this many choices shipped directly to your home. (High)  Threat of substitute service: We reward frequent customers with a loyalty program. (Low)  Threat of New Entrants: One of kind service personalized for your pet’s every need. (Low)  Rivalry: There are only a few other companies competing with our own. (Low) www.doggourmet.com

3. Mission At dog gourmet were creating great tasting nutritious dog food. We understand that your dog is not just a companion but a very important part of your family. That’s why we created dog gourmet foods. www.doggourmet.com

4. Business Description  Products sold Gourmet Dog Food  Business to consumers transactions through direct use of internet  Revenue is generated from the sales of the dog products  We are a Pro-profit organization www.doggourmet.com

5. Dog Gourmet  Location: Los Angeles, California Which has the best demographics for gourmet dog food. Distribution of orders sold will be shipped by Fed Ex, UPS, and US Postal Service www.doggourmet.com

6. Dog Gourmet  Marketing on the web  Add space on all leading search engines www.doggourmet.com

7. Competitive Advantage  Our prices are reasonable which makes us Top ten percent of the cost leaders in the Dog food industries  Our product uses just-in-time processing which makes our product the freshest and unique.  We have variability we offer a grand selection of quality products with home delivery  There are no present threats in this market since we offer so much more than other similar business www.doggourmet.com

8. E-commerce Business Process Diagram www.doggourmet.com