1. Recap Report October 26, 2015

2. 2015 DNAW Overview Proclamations Social Media Twitter Facebook Social Videos- New Father Chronicles & Mom.me journalist Web Traffic Partnerships Huggies AWHONN MatchMe.org/The Paint Bar You Give Goods diaper drive Media NDBN-Member Diaper Banks’ Activities

3. 2015 Proclamations30 Statewide94 Cities/Counties 50% * 11% * * Increase vs. 2014 Total ( 20 & 85 respectively. 2013 totals 15 & 36, respectively) [26 Governors & 4 State Legislatures]

4. Twitter#DiaperNeed - Actively promoted hashtag across all platforms/partnerships/membersTotal Tweets using #DiaperNeed 3,005 * * Figure provided by Social@Ogilvy - down from 4,440 in 2014 Social Media

5. NDBN Hosted Twitter Party - 2 nd annual chat - NDBN-member diaper bankers & supporters celebrated & shared DNAW successes & talk #DiaperNeed Social Media Twitter

6. Joined External Twitter Chats - AWHONN - @HomeDadsNetwork (w/ Huggies) Social Media Twitter

7. Top Twitter SupporterMindy Kaling – 5 million followers Social Media

8. “Wipe Out #DiaperNeed” Thunderclap -1 st use of platform -Twitter & Facebook activation -212 unique supporters - Achieved potential reach of 403,584 people Social Media

9. FacebookLikesReach 23% * * Increase vs. 2014 (from 6,892 to 8,513) Social Media 2,463% † † Increase in reach of 2015 DNAW vs. 2014 DNAW (2,232 to 57,224)

10. Week’s Most Successful Post 2014 5,214 People Reached

11. Week’s Most Successful Post 2015 25,042 People Reached

12. 2 nd Most Successful Post 2015 10,352 People Reached

13. 3 rd Most Successful Post 2015 7,645 People Reached

14. Video Partner -New Father Chronicles Web personality LaGuardia Cross Created video for NDBN http://bit.ly/1OIDyqo 3,200 viewshttp://bit.ly/1OIDyqo Social Media

15. Video Partner -Mom.me journalist 1 st person account of diaper need Bryanne Salazar Created video for NDBN http://on.fb.me/1OSYABg 3,154 people reached http://on.fb.me/1OSYABg Social Media

16. Page Views During Week1 st Time VisitorsDonations 379% * * Increase vs. 2014 DNAW (from 12,073 to 57,854views) Website Hits 182% † † Increase vs. 2014 DNAW (from 3,515 to 9,920 new users) 52% + + Increase vs. 2014 DNAW (from $2,474to $3,759 via NDBN website only) Nationaldiaperbanknetwork.org

17. PartnershipHuggies ® 8,200 Likes, 1,400 Shares 1,100 Video Views

18. PartnershipHuggies ® Media Support Print Online Blog

19. Partnership AWHONN Healthy Mom & Baby Media campaign National diaper drive diaperdrive.org Fundraising $4,643

20. Partnership Matching Campaign The Paint Bar (Boston-based) Matchme Raised $1,574

21. Partnership Virtual Diaper Drive You Give Goods Pilot program 856 Diapers Delivered to Community Food Bank of NJ

22. Media Highlights Parents.comRedbook.comToday.comHealthy Mom&BabyBaltimore Sun (syndicated)The Seattle Times (syndicated)Parents.comRedbook.comToday.comHealthy Mom&BabyBaltimore SunThe Seattle Times

23. Media Highlights FOX 13 (Salt Lake City)WLIX (Lansing, MI)Democrat & Chronicle (Rochester, NY)KTLA (Texarkana, TX/AR)The Dallas Morning NewsFOX 13 WLIX Democrat & ChronicleKTLA The Dallas Morning News

24. Media Results Local TV News - 325+ segments throughout country - 1.88 million viewers - $260,469 ad value (Diaper Need/Diaper Bank/National Diaper Bank Network/Diaper Drive)

25. Media Results Estimated News Coverage - 574+ stories throughout country print, broadcast, online - 1.8 billion potential viewers Meltwater estimates (Diaper Need/Diaper Bank/National Diaper Bank Network/Diaper Drive)

26. DNAW Local Results NDBN-Members Report* -790,451 diapers donated -182,204 dollars donated -109 local news stories -101 local speaking opps & events * Based on 53 diaper banks reporting

27. DNAW Events Across the Country

28. DNAW Event’s Across the Country

29. NDBN in the House Staff Visits to Virginia, Kansas, Pennsylvania

30. 5 th Annual Diaper Need Awareness Week September 26 – October 2, 2016