1. Community awareness ActivityStrategic plan key performance measure Actual to 30 April Media mentions 4765 (10% increase) for the year1113 Twitter reach and engagement New followers > 50 per month retweets > 40 per month direct mentions > 30 per month click throughs > 250 per month 45 new followers 33 retweets 35 mentions 564 click throughs (for April)

2. Community awareness ActivityStrategic plan key performance measure Actual to 30 April Polite Pets Month100 media hits (46% increase) 46 media hits 1326 video views 19 tweets & 113 click throughs 94 attendees for nurse webinar 128 attendees for vet webinar

3. Member engagement ActivityStrategic plan key performance measure Actual to 30 April Discussion forum and website comments >1200 per annum (678 in 2013)237 eLine readership Avg each month - 60% opened, 40% click through (2013- 48% opened/28% click through) 54% opened 25% click through LinkedIn reach & engagement 850 followers, avg monthly engagement score > 200 (625 followers and monthly engagement score 141 for December 2013) 857 followers, avg monthly engagement score 87