2. Content and Strategy Connect, Engage, Educate, and Inform Content includes News, Arts, Blogs, Sports, Photos /Videos Fulfill community’s need for Local and Hyper-local content Social Media and SEO Practices Drive Maximize audience Created March 12, 2012

4. July 2015 251,294 page views 251,294 page views 43% higher than 7/14 43% higher than 7/14 80,391 visitors 80,391 visitors 47% higher than 7/14. 47% higher than 7/14. 60% from Mobile (as much as 70% on weekends). 60% from Mobile (as much as 70% on weekends). MyMCmedia.org

5. Facebook and Twitter: 24/7

6. Social Media Growth: Facebook Likes 13,000+ and Counting!

7. Facebook Reach

8. Twitter 3100+ followers Retweeting creates bonds with followers, partners and resources Became Primary platform for “Day in the Life” Instantaneous engagement

9. Mobile Growth Weekend spikes as high as 85%

10. By the Numbers – Website Yearly Growth

11. Social Media Platforms F acebook F acebook Google+ Google+ Instagram Instagram Linked In Linked In Pinterest Pinterest Twitter Twitter YouTube YouTube You Report You Report

13. Daily MyMCMedia Update Email by subscription Distributed daily at 9 a.m. Captures all content daily

14. Web Team Michelle Queen Web Coordinator Sonya Burke Multimedia Manager Aline Barros Community Engagement Specialist

15. Future New Look Highlights Video, the primary asset Responsive Design Creates Growth through usability Add more bloggers and contributors of all types Build content to increase coverage and engagement. Our goal is to become the number one source for hyperlocal news and information in Montgomery County. Create formula for sustainable coverage, resources and audience growth