1. Advanced (and attractive) analytics Rafal Lukawiecki Strategic Consultant, Project Botticelli Ltd rafal@projectbotticelli.com @rafaldotnet

2. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2013 Project Botticelli Ltd & entire material © 2012 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.

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5. Excel-style, tabular expressions Calculated fields and KPIs Context and filter-aware

6. = [First Name] & " " & [Last Name]String concatenation, like Excel = SUM (Sales[Amount])SUM creates a context-aware aggregate = RELATED (Product[Cost])Follows relationship between tables, like a join No referring to individual cells or ranges Functions always refer to columns or tables

8. Excel 2013

9. Chart, scatter plot, bubble animation

10. Data Model Business Logic & Queries Data AccessROLAPMOLAPxVelocity MDX, soon: “DAXMD”DAX MultidimensionalTabular Applications Power View Excel PowerPivot DatabasesApplicationsFilesOData feedsCloud services SharePoint Direct query

11. Power View, PowerPivot directly in SSAS SharePoint mode

16. Data mining Profitability analysis Understand customer needs Anticipate churn Predict sales & inventory Build effective marketing campaigns Detect and prevent fraud Correct data during ETL

17. SQL Server Analysis Services Server Your mining model Data mining algorithm Data Source Excel, Visio, SSRS Your application Deploy Excel Visio SSDT SSMS App Data

20. Decision Trees Finds the odds of an outcome, great for visualising relationships between values Association Rules Identifies causal relationships between cases, good for market basket analysis and recommendation engines ClusteringClassifies cases into distinctive groups based on any attribute sets Naïve BayesShows the differences in a particular variable for various data elements Sequence Clustering Groups or clusters data based on a sequence of previous events Time SeriesAnalyzes and forecasts time-based data combining the powerof ARTXP for accurate short-term predictions with ARIMA Neural NetsUncovers non-intuitive relationships Linear Regression Determines mathematical linear relationship between inputs and an outcome Logistic Regression Determines the relationship between columns in order to evaluate the probability that a column will contain a specific state

22. The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation. Portions © 2013 Project Botticelli Ltd & entire material © 2013 Microsoft Corp unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.