2. TECHNOLOGY MANAGEMENT Linking Technology Strategy to Competitive Strategy Aryantono Supervisor: Prof. Allan S. Carrie

3. Background of Research Work » Research Problem Research Problem » Research Objectives Research Objectives Theoretical Framework Research Design Model, Hypothesis and Expected Research Findings Outline of Presentation Technology Management

4. The strategic management of technology is considered among the most formidable challenges confronting companies today in their efforts to respond to global competition. Intense worldwide rivalry in many industries has highlighted the need for strategy for developing, commercialising and managing innovative technologies (Erickson, 1991). Background of Research Work

5. Background of Research Work Industrial Environment - Technology Strategy A key insight in the study of the intensely disruptive turbulent industrial environment is that the strategic paradigms that work well in one environment don’t work at all in another. The nature of competition is different among industries What should firm do in order to maintain its competitiveness in the dynamics of competition?

6. Research Problem In considering the nature of competition there four categories of industries (D’Aveni, 1999). Moreover, according to Burgelman and Rosenbloom, technology strategy is forced by the environment of the industry in which it operates. Are there different approaches of technology strategy considering the nature of competitions?

7. The overall objective of this research is to provide a better understanding about the correlation between the nature of competition and strategic management of technology The specific aims are to: 1. To determine the dimensions of technology strategy. 2. To specify the firm’s competitive strategy regarding its industrial environment. 3. To link those dimensions of technology strategy and competitive strategy. 4. To provide a model that can show the relation within the dimensions of technology strategy in order to examine the internal consistency of the firm’s technology strategy. Research Objectives

8. Industrial Environment Industrial Environment Competitive Strategy Competitive Strategy Strategic Management of Technology Strategic Management of Technology Industrial categories and their ways to create or maintain strategic supremacy Strategic choices according to create competitive advantage The internal consistency of a firm’s technology strategy The dimensions of technology strategy Theoretical Framework

9. Industrial Environment: Four Patterns of Varying Turbulence (D’Aveni, 1999) Stable and Low Time Turbulence Equilibrium Competence Enhancing/ Neutral Competence Destroying Infrequent Disruptions Fluidly Changing Time Turbulence Fluctuating Equilibrium Frequent Disruptions Occasional Upheaval Time Turbulence Punctuated Equilibrium Chaotic Time Turbulence Disequilibrium

10. Industrial Environment Industrial Environment Industrial categories and their ways to create or maintain strategic supremacy (D’Aveni, 1999)

11. Competitive Strategy Competitive Strategy Categories of industries and strategic choices

12. Strategic Management of Technology The internal consistency of a firm’s technology strategyThe internal consistency of a firm’s technology strategy The dimensions of technology strategyThe dimensions of technology strategy

13. Strategic Management of Technology: The Objectives

14. Strategic Management of Technology The Ends of MOT

15. Strategic Management of Technology The Perspective

16. Strategic Management of Technology: The Definition

17. Strategic Management of Technology: Toward the Definition Opportunities R&D Organisation Technology Human Internal External Resources Objectives (re)defining and matching a firm's technological objectives and opportunities (re)defining and matching a firm's resources to opportunities (re)defining and maintaining the relationship between objectives and resources Perspectives Purpose Structure Perspectives Purpose Structure Perspectives Purpose Structure

18. The Dimensions of Technology Strategy: The Perspective on Strategic MOT - The characteristics OF MOT

19. The Dimensions of Technology Strategy: Objectives - Resources

20. Strategic Management of Technology: Toward the Dimensions of Technology Strategy TechnologyHuman 5. Technological Investment 7. Continuous Dev. Program R&D 6. Technological Competence 8. Organisational Structure Org. Opportunities 1. Technological Thrust 2. Acquisition Method 3. Technological Innovation 4. Exploitation Method R&D Organisation Technology Human Internal External Resources Objectives

21. Industrial competition, competitive strategy, technology strategy Model Survey/interview Descriptive analysis Literature Review Model Building Data Collecting Testing and Analysis Conclusion Research Design

22. Model Building TechnologyStrategy The nature of competitions Competitive Strategy

23. Model, Hypothesis and Expected Research Findings

24. Model, Hypothesis and Expected Research Findings: examples