1. Entrepreneurship Islamia University Bahawalpur Presented by: Tasawar Javed

2. Thinking creatively Brainstorming is an essential part of good thinking, and it is also an essential part of coming to good decisions. Brainstorming helps you think better and make better decisions How?

3. Why? First, it helps you get out good ideas and information. Second, it fosters creativity;it encourages people to see possibilities. Brainstorming causes you to stretch—to not stop at the first thing that comes to your mind but to keep thinking.

4. Why? Third, it encourages everyone in a group to participate. Fourth, brainstorming is fun, and causes us to get caught up with thinking in a way that makes us want to think some more.

5. Individual Suggestions Relax. Let pictures freely come to your mind. Concentrate on what you’re brainstorming about. Try to get everything else off your mind and focus on the subject at hand. Don’t criticize or judge your own ideas internally. If you do, you’ll start hesitating and being too careful. Take creative risks; think in terms of no limits. Believe in and use your own experiences as a springboard for ideas. Each person has all the experiences he or she needs for brainstorming.

6. Group Guidelines Encourage as many ideas as possible. Don’t judge ideas (as good or bad) during brainstorming. Don’t look ahead to making decisions; stay totally in the brainstorming mind-set. Build on one another’s ideas. Encourage participation from everyone in the group.

7. Group Guidelines Don’t worry about the words you’re using to express an idea. Simply try to describe the picture you’re seeing. List the ideas that your group comes up with so that you don’t lose them.

8. How To Discover A Winning Business Idea 1) Examine your own skill set. 2) Keep up with current events and be ready to take advantage of business opportunities. 3) Invent a new product or service. 4) Add value to an existing product.

9. How To Discover A Winning Business Idea 5) Investigate other markets. 6) Improve an existing product or service. 7) Get on the bandwagon. 8) Licence or Franchise an idea

10. Developing & Testing an Idea What kind of business are you thinking about? Are you going to manufacture? Are you starting in retail? Are you starting in wholesale? Are you going to import/export? Are you starting a service? Are you starting in leisure?

11. Brainstroming Exercise Practise run: How many uses can you find for a paperclip? List them and explain them. Do they add value?

12. Exercise Define a problem and discuss it Redefine the problem Generate as many ideas as possible The “crazier” the idea the better Pick one idea and brainstorm it in more detail

13. The idea Why is it a good idea? On what assumptions is that opinion based? How can you prove those assumptions are correct? What types of customer will be interested in your product/services? Why?

14. The idea List 4 reasons why the idea may not work.

15. The idea List 4 reasons why your idea will work.

16. The Idea What is different about this idea from others already in the market place? Why are those differences important? What if…..you changed the product/service in some way? BRING IN ALL YOUR BUSINESS KNOWLEDGE AND DISCIPLINE.