2. About MEC: MEC was conceived by six Canadian climbers who wanted a place to buy gear not carried by conventional retailers: gear for mountaineering, rock climbing, ski touring, and hiking. (August 1971) Today MEC supplies outdoor equipment to over 3 million members worldwide. MEC is a member owned and run retail consumer co-operative, which aims to provide quality gear, clothing and services for “self-propelled wilderness-oriented recreation” “MEC is the largest retail co-operative in Canada and demonstrates what can be done through collective democratic ownership. Their commitment to green building, community grants, ethical purchasing, product sustainability, and promotion of Canada-wide parks and protected areas demonstrates the best of what business can be in our society.” About MEC: MEC was conceived by six Canadian climbers who wanted a place to buy gear not carried by conventional retailers: gear for mountaineering, rock climbing, ski touring, and hiking. (August 1971) Today MEC supplies outdoor equipment to over 3 million members worldwide. MEC is a member owned and run retail consumer co-operative, which aims to provide quality gear, clothing and services for “self-propelled wilderness-oriented recreation” “MEC is the largest retail co-operative in Canada and demonstrates what can be done through collective democratic ownership. Their commitment to green building, community grants, ethical purchasing, product sustainability, and promotion of Canada-wide parks and protected areas demonstrates the best of what business can be in our society.”

3. Follow MEC: Website:http://www.mec.cawww.mec.ca Facebook:http://www.facebook.com/mecwww.facebook.com/mec Twitter:http://twitter.com/mec Blog:http://blog.mec.cahttp://blog.mec.ca/ YouTube: http://www.youtube.com/mecv ideos Flickr: http://www.flickr.com/groups/ mec_photos/

4. Website: www.mec.ca Website: www.mec.ca

5. Facebook : facebook.comfacebook.com/mec Facebook : facebook.comfacebook.com/mec

6. Twitter : twitter.comtwitter.com/mec Twitter : twitter.comtwitter.com/mec

7. Blog : blog.mec.ca Blog : blog.mec.ca

8. YouTube : youtube.comyoutube.com/ mecvideos YouTube : youtube.comyoutube.com/ mecvideos

9. Flickr : flickr.com/groups/ mec_photos/ Flickr : flickr.com/groups/ mec_photos/

10. Consistency: Tone: Athletic, Achievement, Inspiring Appearance: Natural/outdoors, active, adventurous Logo Placement: Green MEC logo found on every page Interactivity: Videos, Member photos, “how-to” guides Product Placement: Merchandise found & promoted Consistency: Tone: Athletic, Achievement, Inspiring Appearance: Natural/outdoors, active, adventurous Logo Placement: Green MEC logo found on every page Interactivity: Videos, Member photos, “how-to” guides Product Placement: Merchandise found & promoted