1. Behaviorism Chapter 14

2. Behaviorism The unconscious is ignored altogether.

3. John B. Watson If environment can be totally controlled from infancy, the child can be molded into anything at all-doctor, robber, teacher, scientist “Little Albert” –we are afraid of objects or situations because of frightening associations we have made to them in the past.

4. B.F. Skinner All of our behaviors result from a series of reinforcements. We have no choice.

5. Albert Bandura Much of our personality comes from observing and modeling ourselves after other people. Learning is a process of association.

6. Humanistic Theories Chapter 14

7. Humanism Emphasizes the whole person with his or her positive potential and which accepts the person as an individual human with all kinds of good qualities.

8. Carl Rogers People are basically good Have trouble living up to ideal self

9. Abraham Maslow Reaching self-actualization –Physiological Needs –Safety Needs –Belongingness Needs –Self-Esteem Needs –Self-Actualization Needs