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Published byCandice Gray Modified over 9 years ago
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Raj Sandhi Clarissa Collakoppen Daniel Margarit
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Canadian Blood Services Overview Role of Canadian Blood Services Current Marketing Activities Industry Comparison Recommendations For Additional Platforms “It’s In You To Give”
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“ Canadian Blood Services is a not- for-profit, charitable organization whose sole mission is to manage the blood and blood products supply for Canadians.” Canadian Blood Services (2012)
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Goals Recruit Donors through a series of informative advertisements Promote the importance of Blood Banks Action Plan TV Commercials, Radio Advertisements, Volunteers/Recruitment Kiosks, Online & Social Media Facilitate Provide safe, clean and consistent facilities for donors to comfortably give blood
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Engage younger generations Interactive game-play on mobile phone Learn about Stem-cell research Build campaigns to attract donors Create a clinic Build-up Blood Bank – Save lives
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News releases Updates about procedure changes Compelling donor stories Advice about donating Project Management Correspondence between clinics Word of Mouth Advertising
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Find clinic locations on your mobile Clinic operating hours Locations, Dates and Times for Mobile Clinics Tips & Information for donors – Before and after giving blood
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Celebrity endorsed video to promote blood donation Goal: Trevor Linden – Former Vancouver Canuck – Avid charity supporter – Ambassador for hockey, health and fitness
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Promote with Facebook and Twitter platforms Mobile App to check for mobile clinics Procedure details, locations, dates, times
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Clinic staff and volunteers suggest that donors, “like” CBS on Facebook and follow on Twitter Spreads online awareness within social circles
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