1. Promotion

2. Promotion is the communication of marketing. It involves the exchanges of information between buyers and sellers. Its task is to persuade and inform consumers to respond to the product or services being offered. The desired response may take many forms all the way from awareness to actual purchase.

3. Components of Promotion

4. Advertising: any paid form of non-personal presentation & promotion of ideas, goods, or services, by an identified sponsor

5. Personal Selling: Oral presentation in a conversation w/ one or more prospective buyers for the purposes of making a sale

6. Sales Promotion: Market activities (other than advertising and personal selling) that stimulate consumer purchasing & dealer effectiveness

7. Publicity: Non-personal stimulation of demand by generating significant news published in media not paid for by the sponsor

8. Combination of these components is known as the promo mix