1. Social Data is the New Oil Andreas Weigend, PhD Stanford University Social Data Lab 1@aweigendSocial Data Lab

2. Outline Examples – Airnbnb. Branchout. Any.do. Instagram. The Past – Content. Community. Commerce. The Future – Context. Connection. Conversation. 5 Rules for Big Data @aweigendSocial Data Lab2

3. Social Data – Airnbnb vs Craigslist – Branchout vs LinkedIn – Any.do vs non-social task lists – Instagram vs traditional photo sharing sites @aweigendSocial Data Lab3

4. The C’s of the 2000’s – Content Google – Community Facebook – Commerce Amazon Impact on the way we think / relate / transact? @aweigendSocial Data Lab4

5. The 2000’s Content Community Commerce The 2010’s Context Connection Conversation @aweigendSocial Data Lab5

6. Context Data (“non-social”) – Searches – Sensors – … ? Social Data – Photos – Tags –... ? @aweigendSocial Data Lab6 Exercise: Talk to your neighbor and come up with data sources

7. Connection Identity – from attribute-based … – … to relationship-based Example: Impact on Marketing – from segment … – … to individual @aweigendSocial Data Lab7

8. Conversation – from “Markets are Conversations” … – … to “Conversations are Markets” Most conversations are peer to peer Social data vs social media @aweigendSocial Data Lab8

9. Recap of Part 1 Examples – Airnbnb. Branchout. Any.do. Instagram. The Past – Content. Community. Commerce. The Future – Context. Connection. Conversation. @aweigendSocial Data Lab9

10. Part 2 Five Rules for Big Data @aweigendSocial Data Lab10

11. 1. Start with the problem, not with the data @aweigendSocial Data Lab11

12. 2. Base the equation of your business on customer centric metrics @aweigendSocial Data Lab12

13. 3. Make it trivially easy for people to contribute, connect, and collaborate @aweigendSocial Data Lab13

14. 4. Give data to get data @aweigendSocial Data Lab14

15. 5. Let people do what people are good at, and computers what computers are good at @aweigendSocial Data Lab15

16. Thou shalt not blame technology for barriers of institutions and society @aweigendSocial Data Lab16

17. Questions? Thank you. aweigend@stanford.edu @aweigendSocial Data Lab17

18. Social Data is the New Oil Contact – aweigend@stanford.edu – 650 906-5906 (mobile) – weigend.com Lab – socialdatalab.stanford.edu Videos – youtube.com/socialdatarevolution @aweigendSocial Data Lab18