2. Session 5: Publisher ~ Book Promotion in the Digital Age ~ Housekeeping Quick Questions Oh, by the way, you are also the publicist/marketing VP…unless you’re not. Promotion: the third “P” in publisher (?) Projects Homework LLA 0104, 2015602

3. Questions and Answers Got any marketing experience? How’s your social media/digital marketing skills? Your questions: 3

4. Promoting Your Book Level I marketing: what comes with the deal. o Title, description, categories and key words o Channels o Kindle Select, DRM, Amazon store, Author Central, etc. Level II marketing: o Your author platform Website, blog, other people’s blogs Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, etc. Web advertising: SEM and digital ads. o Your other author platform Level III marketing o Getting help from professional marketeers o Getting on board the publisher train 4

5. CreateSpace Resources 5

6. 10 Ways to Promote Your Book 1.Tell people and get them talking. 2.Do a press release. 3.Mix it up on LinkedIn. 4.Do a book tour. 5.Flog your blog. Make friends with bloggers. 6.Build a Facebook page. 7.Twitter, G+, Tumblr, other social media. 8.Get your friends to write reviews. 9.Test some ads. 10.Get interviewed by a podcaster. 6

7. The “Description” 250 words or less Inverted pyramid Embedded key words Third person Tell a story. Excerpt from your best blurb Connect with the ideal reader Let GoodReads help you Participate in LinkedIn groups 7

8. Categories You can only pick two. 8

9. Key Words Add search keywords when you're filling out the details on the Your Book page. To make sure that readers can find your textbook easily on the U.S. Kindle store, you'll need to add the right search keyword. For your book to appear in the Textbook category, you'll need to add this search keyword when you enter your title information: kdp_textbook_submission Important : You must add the keyword exactly as it appears above, complete with underscores, or your book will not appear in the Textbook category on the Amazon.com Kindle store. 9

10. goodreads 10

11. DRM Digital Rights Management, APE, page 234. 11

12. The Divine Storyteller For fans worldwide of author Nevil Shute, The Divine Storyteller offers a new viewpoint on the novelist's life during the years 1944 to 1955 and the ideas that shaped his widely popular books. Written as a series of imagined, present-tense conversations between Nevil Shute Norway and his friends and associates, The Divine Storyteller puts you in the same room, yacht, automobile, or airplane as the author and his companions. Shute's approaches to theme, plot and character development are portrayed against the backdrop of his active life as a war correspondent, a pilot adventurer, and an Australian immigrant after World War II. Written with the greatest admiration for Shute, The Divine Storyteller is a must for long-time devotees or quick introduction to the sources of the author's work and thought. Shute helped a generation process the changing face of English society before and after World War II and the post- war specter of the nuclear threat in his novel On the Beach. The Divine Storyteller is a fast read written with gratitude and respect for the man and his contributions to popular 20th century literature globally. It will entertain and enlighten a new generation to Shute's body of work. 12

13. The IBPA 13

14. Association of Independent Authors The Association of Independent Authors was established in 2009 in response to a constant anti self-published commentary on blogs, forums, etc. by those who had an interest in ensuring this 'fad' would soon be over. Association of Independent Authors 14 Executive Director Leigh Cunningham

15. Alliance of Independent Authors 15 The Alliance of Independent Authors (ALLi) is the professional association for authors who self-publish.Alliance of Independent Authors We foster ethics and excellence in self-publishing -- and run many campaigns and collaborations that benefit our members. Pronouced (sic!) “Ally” not “Allee” we are a global organisation, organised across eight territories: AfricaIndia AustralasiaSouth America CanadaUK EuropeUS We offer connection and collaboration, advice and education, advocacy and representation to writers who want to self-publish well.

16. Author Marketing Experts 16

17. BookBaby 17

18. BookDaily 18

19. Archway Publishing 19

20. Homework APE: The Entrepreneur Chapters, 22 to the end. The APE Glossary Start earning royalties! Be ready to tell us where you plan to go from here. 20